Vision:
Our communities are vibrant places to live, work, play and visit.

Goal:
We are known world-wide as a great place to live and visit.

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Primary Targets

4. Tourism Industry

Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020Milestone of $6.3 billion (total industry) by 2014

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Related Targets

1. Urban spaces

Increase the use of public spaces by the community

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45. Total population

Increase South Australia’s population to 2 million by 2027

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58. Online business

Increase the proportion of businesses that receive orders online from 24% to 40% by 2014 and continue growth each year to 2020

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71. Marine biodiversity

Maintain the health and diversity of South Australia’s unique marine environments

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99. Cultural engagement – institutions

Increase the number of attendances at South Australia's cultural institutions by 20% by 2014 and maintain or improve thereafter

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