Vision:
Our communities are vibrant places to live, work, play and visit.

Goal:
We are The Festival State; our festivals, cultural venues and events create a vibrant and energetic atmosphere, generating excitement!

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Primary Targets

3. Cultural vibrancy – arts activities

Increase the vibrancy of the South Australian arts industry by increasing attendance at selected arts activities by 150% by 2020

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Related Targets

4. Tourism Industry

Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020Milestone of $6.3 billion (total industry) by 2014

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23. Social participation

Increase the proportion of South Australians participating in social, community and economic activities by 2020

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99. Cultural engagement – institutions

Increase the number of attendances at South Australia's cultural institutions by 20% by 2014 and maintain or improve thereafter

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100. Screen industry

Increase South Australia’s share of Australian film and screen production to 6% by 2020

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