South Australians are creative; we innovate to overcome environmental, economic, and social challenges.
We value and promote artistic vibrancy and excellence and celebrate community expressions through the arts.
Increase the number of attendances at South Australia's cultural institutions by 20% by 2014 and maintain or improve thereafter
Increase the vibrancy of the South Australian arts industry by increasing attendance at selected arts activities by 150% by 2020
Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020Milestone of $6.3 billion (total industry) by 2014
Maintain a high level of formal and informal volunteering in South Australia at 70% participation rate or higher