Vision:
South Australians are creative; we innovate to overcome environmental, economic, and social challenges.

Goal:
We value and promote artistic vibrancy and excellence and celebrate community expressions through the arts.

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Primary Targets

99. Cultural engagement – institutions

Increase the number of attendances at South Australia's cultural institutions by 20% by 2014 and maintain or improve thereafter

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100. Screen industry

Increase South Australia’s share of Australian film and screen production to 6% by 2020

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Related Targets

3. Cultural vibrancy – arts activities

Increase the vibrancy of the South Australian arts industry by increasing attendance at selected arts activities by 150% by 2020

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4. Tourism Industry

Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020Milestone of $6.3 billion (total industry) by 2014

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24. Volunteering

Maintain a high level of formal and informal volunteering in South Australia at 70% participation rate or higher

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37. Total exports

Increase the value of South Australia's export income to $25 billion by 2020

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