South Australia’s Strategic Plan is comprised of 100 targets. These targets are specific and measurable and enable us to measure our progress towards achieving the Plan’s visions and goals.

Each target is reported on through this section of the website. Data is analysed and uploaded as it becomes available.


100. Screen industry:

Increase South Australia’s share of Australian film and screen production to 6% by 2020

Key Measure


Explanatory Comments

~~This measure includes the production of feature films and TV drama programs (mini-series, telemovies and series/serials).
In 2012-13 (the latest period for which Screen Australia statistics are available), South Australia’s share of Australian film and screen production increased to 7%, up from 3% in 2009–10 (baseline year) mainly due to the production of three feature films and a TV drama series at the Adelaide Studios. On this basis, the progress rating for this target is ‘positive movement’.
The target specifies that South Australia’s share is 6% by 2020.  This target was exceeded in 2012–13 and therefore the achievability is rated as ‘within reach’.
In 2011-12, the 3% result was an outcome of screen activity in the State being mainly in the area of foreign post production, as well as digital and visual effects (PDF) work rather than feature films and TV drama.
In 2012-13, the largest proportion of film and screen production activity occurred in New South Wales (57%), followed by Victoria (30%). With no significant foreign or co-production activity undertaken in Queensland in 2012-13, its share of national expenditure fell from 30% in 2009-10 to 3% in 2012-13.  South Australia’s share of 7% represented its highest share of the national expenditure since 2005-06. 
Expenditure in South Australia increased from $16 million in 2011-12 to $50 million in 2012-13.  Australia’s total drama expenditure increased from $689 million in 2011-12 to $752 million in 2012-13.

Lead Agency

Department of State Development, Arts SA