South Australia's Strategic Plan is comprised of 100 targets. These targets are specific and measurable and enable us to measure our progress towards achieving the Plan's visions and goals.

Each target is reported on through this section of the website. Data has been updated as at December 2017.


3. Cultural vibrancy – arts activities:

Increase the vibrancy of the South Australian arts industry by increasing attendance at selected arts activities by 150% by 2020

Key Measure


Explanatory Comments

This target considers attendance at selected arts activities including: Adelaide Festival of Arts, Adelaide Festival of Ideas, Adelaide Film Festival, Adelaide Fringe, Adelaide Festival Centre Trust activities, Cabaret Festival, Come Out Festival, Country Arts SA activities, Jam Factory, South Australian Living Artists Festival, Carclew (formerly South Australian Youth Arts Board) activities and Womadelaide.
A two-year reporting period is used for this target because a number of arts events (such as the Adelaide Film Festival and Come Out Festival) are held biennially. While the Adelaide Fringe and the Adelaide Festival were originally held biennially, both are now held annually (from 2007 and 2012, respectively).
Attendance at arts activities has increased from 4.0 million in the two years to 2004 (the baseline period) to a peak of 11.445 million in the two-year period to June 2016. 

Audience numbers have increased by 1.6 million from the 2-year period ending June 2015 to the current 2-year period ending June 2016. The 2020 target is currently exceeded by almost 1.5 million attendees.

Note: The Adelaide Festival of Ideas was not produced in October 2014 and October 2015 resulting in a nil recording for the 2-year period ending June 2016 compared with a recording of 36,000 for the 2-years to 2015. The Adelaide Film Festival was not produced in October 2014 resulting in figures solely for 2015 being provided.

Lead Agency

Department of State Development