South Australia’s Strategic Plan is comprised of 100 targets. These targets are specific and measurable and enable us to measure our progress towards achieving the Plan’s visions and goals.

Each target is reported on through this section of the website. Data is analysed and uploaded as it becomes available.

Target:

3. Cultural vibrancy – arts activities:

Increase the vibrancy of the South Australian arts industry by increasing attendance at selected arts activities by 150% by 2020



Key Measure

 

Explanatory Comments

Attendance at arts activities has increased from 4.0 million in the two years to 2004 (the baseline period) to a peak of 10.8 million in the two years to June 2014. 

The 2020 target is currently exceeded by almost 1 million attendees.

There have been significant increases in attendance across all nominated arts activities, in particular Carclew, JamFactory and the Adelaide Festival of Ideas, which have recorded increases in excess of 15% in comparison to the previous reporting period. 

This target considers attendance at selected arts activities including: Adelaide Festival of Arts, Adelaide Festival of Ideas, Adelaide Film Festival, Adelaide Fringe, Adelaide Festival Centre Trust activities, Cabaret Festival, Come Out Festival, Country Arts SA activities, Jam Factory, South Australian Living Artists Festival, Carclew (formerly South Australian Youth Arts Board) activities and Womadelaide.

A two-year reporting period is used for this target because a number of arts events (such as the Adelaide Festival of Ideas and Come Out Festival) are held biennially. While the Adelaide Fringe and the Adelaide Festival were originally held biennially, both are now held annually (from 2007 and 2012, respectively).

Attendance at arts activities has increased from 4.0 million in the two years to 2004 (the baseline period) to a peak of 10.826 million in the two years to June 2014.  The progress on this target is rated as ‘positive movement’.
 
The 2020 target is currently exceeded by almost 1 million attendees and on this basis the achievability rating is ‘on track’.
 
Audience numbers are slightly down from last year which reflect attendances at once-off events which were recorded in the 2014 figures.
 

Lead Agency

Department of State Development