South Australia's Strategic Plan is comprised of 100 targets. These targets are specific and measurable and enable us to measure our progress towards achieving the Plan's visions and goals.

Each target is reported on through this section of the website. Data has been updated as at December 2017.


4. Tourism Industry:

Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020

(Milestone of $6.3 billion (total industry) by 2014)

Key Measure


Explanatory Comments

Total tourism industry

Total tourism expenditure in South Australia increased from $3.9 billion in 2005 to $6.3 billion in the latest available data for the year to September 2017, a growth of 62 per cent.

Growth was fueled by a 13% increase in international tourism expenditure, well above the national average of 9.8%. 

Key drivers of this include:
• Increased investment by the state government in the tourism sector, allowing for substantially increased international marketing.
• International aviation capacity into Adelaide Airport reporting strong growth, most recently from Qatar Airways and China Southern. 
• Strong investment in tourism assets, such as Adelaide Oval, the Adelaide Convention Centre and a hotels building boom has supported a revitalization of Adelaide.  

Domestic interstate tourism expenditure also benefited from these stimulus factors and grew strongly, up 2.7%, with a strong recovery to local intrastate day trips, up 2.4%.

The South Australian Tourism Plan 2020 (the Plan), published in 2014, sets out waypoints to achieve the $8.0 billion target by December 2020.  The Plan is available from the South Australian Tourism Commission website,

Kangaroo Island tourism industry

Data on tourism expenditure on Kangaroo Island is not reliably available (see disaggregated data).

Lead Agency

South Australian Tourism Commission

Disaggregated data