South Australia’s Strategic Plan is comprised of 100 targets. These targets are specific and measurable and enable us to measure our progress towards achieving the Plan’s visions and goals.

Each target is reported on through this section of the website. Data is analysed and uploaded as it becomes available.

Target:

4. Tourism Industry:

Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020

(Milestone of $6.3 billion (total industry) by 2014)

Key Measure

 

Target History

The timeframe of this target has been extended to provide a long term objective with a milestone of the original target to be reported. 

The new target is more achievable but continues to be a stretch.

A specific target for Kangaroo Island (KI) has been included based on recommendations of the Economic Development Board's (EDB) report on sustainable economic and social development for Kangaroo Island. In developing the report the EDB consulted with the KI community.

Previous target in the 2007 Plan (see T1.15)