South Australia’s Strategic Plan is comprised of 100 targets. These targets are specific and measurable and enable us to measure our progress towards achieving the Plan’s visions and goals.

Each target is reported on through this section of the website. Data is analysed and uploaded as it becomes available.


4. Tourism Industry:

Increase visitor expenditure in South Australia’s total tourism industry to $8 billion and on Kangaroo Island to $180 million by 2020

(Milestone of $6.3 billion (total industry) by 2014)

Key Measure


Explanatory Comments

Total tourism industry

Total tourism expenditure in South Australia increased from $3.9 billion in 2005 to $5.1 billion in the 2013 calendar year. The 2013 tourism expenditure was 2% higher than the expenditure in 2012.

Growth in 2013 was fuelled by a 13% increase in international tourism expenditure, well above the national average of 5%. Key drivers of this have been the expansion of international aviation capacity into Adelaide airport, and the recovery of key western markets after the global financial crisis. Domestic tourism expenditure was unchanged for the year.

The 2013 result is lower than the $6.3 billion milestone target to be reached by 2014; however the new South Australian Tourism Plan 2020 (the Plan), published in 2014, sets out waypoints to achieve the $8.0 billion target by December 2020.  The Plan is available from the South Australian Tourism Commission website,

For the 2015 calendar year, total tourism expenditure in South Australia reached $5.6 billion, up 7.9 per cent on the previous year.

Kangaroo Island tourism industry

Data on tourism expenditure on Kangaroo Island is not reliably available (see disaggregated data).

Lead Agency

South Australian Tourism Commission

Disaggregated data